The story of Want-Want could best be described as a story of "patience".
Once upon a time, Want-Want was known as I Lan Foods, a Taiwanese canned food manufacturer founded in the 1960s. When Tsai Eng-Meng, the son of the founder, took over the company in the 1970s, I Lan Foods began to take on a new direction.
One day, Tsai Eng-Meng came up with a great idea that would change I Lan Foods forever – "Senbei", a word that means Japanese Rice Cracker. Tsai knew exactly who had the perfect formula to create the ultimate Senbei snack - Iwatsuka Confectionery Company.